I was born at sea and grew up in the mountains. There was no ESG, no Green Economy, We didn’t know those words. What I did know was how plastics grew in the waters, and Pike diminished. How the Eider disappeared, and Freons appeared. And how the rivers went silent and sour.
Having operated and launched the bin system in waste a decade ago I experienced very easy sales, but a horrendous churn of +30% within a quarter. Turns out, site managers got too much of constant calling to pick-up/delivery of bins.
I thought of tech solutions - too complicated then, accessible today.
I thought of logging: Where. What. How. When. Frequency. Size. Type. Floors. Workers. Time.
Log every useful parameter. Could pre-AI Excel begin to foresee and plan what was missing. Reduce churn by 5%? 10%?
The idea of the System was born.
I ”discovered” Warszawa a few years back. I liked just about everything. And paid attention to: Cranes, dust, dumpsters everywhere. Development. Looking around, the development was 10% in. 90% remaining. And a lunch was 15 zloty.
The future of Poland wasn’t obvious to all, but I felt it. Opportunity is here. I particularly noted a highly fragmented waste market.
Serendipity, and here We are.
At the right place. At the right time. With experience. And a System.